100% Jugs: Celebrating the Art of Everyday Life at La Maison de Commerce

100% Jugs: Celebrating the Art of Everyday Life at La Maison de Commerce

From May 14 to June 27, 2025, come and be captivated by an exhibition that’s sure to impress.

Following the success of the first edition, La Maison de Commerce it all La Maison de Commerce this spring: the jugs are back to take center stage, and once again this year, they’re brimming with charm.

Whether you call it a jug, a water pitcher, or a pitcher, every jug has its own character and story to tell. Some are shy, others are divas, but they all have one thing in common: they’re anything but ordinary. 

Did you know?

Dating back to ancient times, jugs not only have a rich and ancient history, but they also sometimes inspire tales and legends. One of the most famous tales is that of the “cracked jug”: 

In China, a water carrier had two large jugs, one perfect and the other cracked. Every day, the cracked jug would arrive home only half full, which made the water carrier very sad. One day, the cracked jug, feeling ashamed, said to the water carrier: “I’m ashamed of myself, because of this crack, I lose half the water along the way.” The water carrier replied kindly, “Have you noticed that there are flowers only on your side of the path? Thanks to the water that leaks from you, I’ve been able to plant flowers that brighten our path every day.” 

This short fable reminds us that imperfect things can have unexpected uses and spread life, color, joy, and beauty wherever they go. And the 2025 edition of the “100% Cruches” exhibition has life, color, joy, and beauty to spare: an exhibition not to be missed, where color, humor, and poetry come together to celebrate this everyday object that’s anything but a mere jug!

Come celebrate the pitcher starting May 14

Come discover more than a hundred unique pieces that stand the test of time with elegance, crafted by artists and artisans such as the Swedish-Portuguese ceramicist Anna Westerlund, and the Portuguese pottery workshop Cerâmicas de Coimbra, which specializes in reproductions from the 15th to the 19th centuries, and La Manufacture de Digoin, dedicated to preserving France’s artisanal heritage. 

Visit the Atelier at La Maison de Commerce, 2 rue de Luynes, 75007 Paris, Tuesday through Saturday, from 11 a.m. to 7 p.m.

Soledad, our favorite illustrator and multifaceted artist is back to create the artwork for this edition with her instantly recognizable, playful, and elegant style, featured on a series of exclusive pitchers and an original poster.

L'Atelier Grand Soleil, co-founded by Gaëlle Levray and Arnold d'Alger, is exhibiting La Maison de Commerce pieces at L'Atelier de La Maison de Commerce —works that blend traditional craftsmanship with contemporary design, adorned with gold and timelessly beautiful patterns. The jugs from Atelier Grand Soleil are joyful, narrative, and bold pieces, featuring generous shapes, vibrant colors, and unexpected details.

Julie Safirstein, a visual artist, explores color through a variety of techniques. Especially for this exhibition, Julie plays with lines, flat areas of color, and curves. Her jugs are conceived as colorful, poetic forms that straddle the line between sculpture and illustration.

Lucie Sotty handcrafts unique ceramics, combining hand-building, the potter’s wheel, and carefully selected glazes to create vibrant and playful pieces, such as her matching “you and me” jugs.

What a Dumbass!?

Jug, carafe, pitcher, pot, jar, canari, pourer, or crock... There are as many names as there are shapes for these containers—ancient objects that are as useful as they are beautiful. 

Whether glazed, made of earthenware, stoneware, or glass—or even reimagined in various materials—the exhibition invites visitors, with a smile, to take a stroll through a world of humor and poetry. 

Whether antique or contemporary, flamboyant or chipped, adorned with flowers, birds, abstract patterns, or even jewels! They strut proudly, each with its own story and purpose. Some shy away in a corner, while others strut like divas on the table. There are even some that glow with flamboyant glazes to be sure to catch everyone’s eye.

We collect them, decorate them with flowers, and sometimes even pass them down from one generation to the next… they all help make our tables and homes unique.

For this new edition, La Maison de Commerce ’s essentials La Maison de Commerce original creations by more than twenty European artisans and artists.

Whether painted, carved, turned, blown, or shaped in a variety of ways, the pitcher is a household essential—a piece that stands the test of time with style and character.